The article examines the key features of the interpretative translation in audiovisual content, using the globally popular Russian animated series "Masha and the Bear" as a case
study. Special attention is paid to issues of cultural adaptation and the translation of culture-specific realities-lexical units denoting concepts unfamiliar to the target audience. Based on an analysis of translation strategies (analogs, lexical substitution, and neutralization) applied in the English and German localizations of the series, the study formulates general interpretative principles applicable to Romanian. The paper supports the thesis that a strictly literal translation of fictional discourse is not possible; in most cases, the text undergoes interpretation aimed at preserving the pragmatic and communicative effect of the original. The findings indicate that for Romanian localization, as for other languages, priority is given to functional equivalence and accessibility for the child audience, even at the cost of partially
diminishing national coloration, especially when translating precedent phenomena, phraseological units, and child-specific word-creation.

Keywords:

audiovisual translation, interpretation, cultural adaptation, Romanian language, lexical substitution

Pages:

113-120

Full text

in PDF

Type:

Research Sheet

Field:

Translation Studies

Topic:

Language, Context, Translation

UDC:

DOI:

https://doi.org/10.62413/lc.2025(2).09

Research Paper

Citations

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