A product, no matter how exquisitely achieved, if improperly displayed, cannot be correctly appreciated. Perfection, passion, emotion are conditions that will ensure the success of an advertising campaign. Without music, advertising is incomplete. Music, the universal language which has the power of joining everyone together, can overcome all language bar- riers. Human feelings have an overwhelming role and producers use them I order to persuade consumers to buy their products. A very good example is the area of food products. In advertising music has a tremendous importance. If the music is well chosen, then its qualities can persuade people to buy and use a certain product. Creativeness has no limits. Another element which may contribute to the success of a commercial spot is the music repertoire, because the music must be simple, easy to remember and also easy to recognize.

Keywords:

image, music, advertising language, importance, element

Pages:

31-34

Full text

in PDF

Type:

Research Paper

Fields:

Linguistics, Semiotics

Topic:

Types of signs, speech and interaction mechanisms in communication

UDC:

81:659.125:78

DOI:

10.5281/zenodo.495409

Research Paper

Citations

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